Avatar Frontiers of Pandora has recorded a significant increase in its Steam player numbers, more than quadrupling its previous all-time peak following the release of the newest Avatar movie. According to SteamDB, the game reached 12,496 concurrent players on December 28, 2025, far surpassing its earlier high of 2,614 players recorded on January 13, 2025.
The surge represents a notable turnaround for the title’s Steam performance. For much of its post-launch period, the game maintained relatively modest player counts on the platform. That earlier peak in January 2025 stood as its highest recorded point for nearly a full year, making the late December spike especially striking. The jump from 2,614 to 12,496 players reflects a dramatic increase in visibility and engagement in a short time frame.
Avatar Frontiers of Pandora was originally released on December 7, 2023, for PlayStation 5, Xbox Series X and S, and PC. The game is a first-person adventure developed by Massive Entertainment, allowing players to experience life on Pandora from the perspective of the Na’vi. On December 19, 2025, the game received its major story expansion, From the Ashes, which introduced new narrative content and gameplay additions. This expansion arrived shortly before the player surge observed on Steam.
The timing of the increase closely aligns with the theatrical release of Avatar Fire and Ash. The expansion, From the Ashes, launched alongside the film and introduced the Ash People faction and the Great Plains region, offering a darker tone and new challenges. Players assume the role of So’lek and can make use of newly implemented features such as a third-person mode and New Game Plus. These additions appear to have renewed interest in the game, especially among PC players.
The combined impact of the story expansion and the new movie release coincides with the sharp rise in concurrent players. By December 28, 2025, Avatar Frontiers of Pandora had not only exceeded its previous record but had done so by a wide margin. The increase suggests a late-cycle resurgence for the title, driven by cross-media momentum rather than a traditional launch window.
