Electronic Arts has announced that Battlefield 6 has achieved the most successful launch in the history of the long-running first-person shooter series. The game, developed by Battlefield Studios, has surpassed all previous franchise records for sales, player engagement, and online activity since its release on PlayStation 5, Xbox Series X/S, and PC.
According to EA’s official figures, Battlefield 6 sold over seven million copies within its first three days on the market, making it the highest-selling launch in the series to date. The title also set new franchise records for concurrent players and online participation, with more than 172 million matches played and over 15 million hours watched on streaming platforms during its launch weekend. The publisher described the launch as one of the most significant entertainment events of the year.
The record performance follows a highly successful Open Beta in August, which EA claims also achieved the largest player participation in Battlefield’s history. Byron Beede, General Manager of Battlefield, stated that player feedback played a central role in the game’s development and refinement. “Battlefield 6 was built with our fans,” Beede said. “From the initial concept through Battlefield Labs and into the record-shattering Open Beta, we’ve been obsessed with player feedback. Together, we’ve aimed to craft the best Battlefield ever.”
Vince Zampella, Executive Vice President at EA, credited the milestone to both the development teams and the community. “We never take moments like this for granted,” he noted, expressing appreciation to the global Battlefield Studios and the player base for contributing to the success of the launch.
Battlefield 6 introduces new large-scale multiplayer modes, a cinematic single-player campaign, and the return of Portal, the franchise’s creation platform that allows players to design and share custom scenarios. EA has positioned the game as the foundation for what it calls a “connected Battlefield universe,” suggesting plans for continued expansion and live-service content.
The publisher confirmed that the game’s first seasonal update, titled Rogue Ops, will begin on October 28. Season 1 will introduce a new map called Blackwell Fields and a 4v4 mode, with additional content planned to roll out later in the year.
Battlefield 6 is available in both a Standard Edition, priced at USD 69.99, and a Phantom Edition for USD 99.99, which includes cosmetic items, weapon and vehicle skins, and access to Season 1’s Battle Pass.
EA’s report did not provide regional breakdowns for sales figures or specify digital versus physical sales ratios. However, the publisher emphasized that the strong launch performance reinforces Battlefield’s relevance in the competitive first-person shooter genre following a period of mixed receptions for previous entries.
