Battlefield 6 Likely to Launch at $70 as EA CEO Downplays Rumors of Higher Pricing

by Salal Awan

Electronic Arts CEO Andrew Wilson has addressed speculation regarding a potential price hike for Battlefield 6, stating during the company’s Q1 FY26 earnings call that EA is not planning to make “any dramatic changes in pricing for frontline games.” This statement comes amid growing rumors that the next entry in the Battlefield franchise might debut at a premium $80 price tag.

Further insights into Battlefield 6 were revealed during the same call. Wilson emphasized the scale of investment behind the title, stating, “We’ve been investing more behind this Battlefield than any Battlefield product before it.” He elaborated that the development team has focused heavily on aligning the game with fan expectations, both for longtime players and newcomers.

Wilson also confirmed that content creators will have early access to the game and will begin streaming their gameplay this Thursday, coinciding with what he described as EA’s “most ambitious reveal yet.” The showcase will include a comprehensive look at the game’s multiplayer experience, including large-scale maps, new gameplay modes, and behind-the-scenes segments with the developers.

“We believe that the game we’ve built and all the modes around it are very in line with fan expectations around the world,” Wilson added. “Given that, and relative to what we’re seeing in the marketplace, we feel very, very good about our launch window.”

In addition to the official statements, recent datamining activity has offered more clues about what to expect. A popular dataminer temporyal uncovered files from the game’s pre-alpha build that reference a new Battle Royale mode and a map tentatively named “Lyndon Beach.” Early indications suggest the map could feature an interconnected metro system, further hinting at a more expansive and strategic gameplay environment.

With the official reveal slated for Thursday, fans can expect more definitive answers soon. For now, Wilson’s statements seem to confirm that EA remains committed to its current pricing structure, which should bring some relief to players wary of escalating costs for new releases.

You may also like