Sony Interactive Entertainment and Sucker Punch Productions’ action-adventure game, Ghost of Yotei, is set to become one of the best-selling 2025 games in Japan, according to a new report.
According to a report from STV News on YouTube, Ghost of Yotei has taken Japan by storm since its release on October 2, 2025, with retailers reporting exceptional sales within hours of launch. Electronics stores in Sapporo have seen nonstop foot traffic, as eager fans rush to grab their copies. Yodobashi Camera’s Sapporo branch confirmed that the action-adventure game is competing for the top spot among this year’s PlayStation 5 releases.
Set against the backdrop of Mt. Yotei and the surrounding Jozankei and Niseko regions, Ghost of Yotei follows the story of a warrior whose family has been taken from him, embarking on a quest for vengeance and redemption. The game’s rich historical setting, combined with breathtaking visual fidelity and fluid combat, has captivated players in Japan.
With strong sales momentum and growing international attention, Ghost of Yotei is not only shaping up to be one of Japan’s best-selling titles of 2025, it’s also becoming a cultural phenomenon that bridges digital artistry and regional heritage. The game’s influence has spread to municipalities that serve as the setting, where locals are producing magnets and pins featuring the game’s logo and designs.
Beyond its commercial impact, Ghost of Yotei is also revitalizing local tourism and craftsmanship in Hokkaido. Workshops in Niseko have begun producing limited-edition collaboration merchandise, including handcrafted magnets and pins made from locally sourced wood. Local artisans and officials hope the game’s global spotlight will draw attention to the natural beauty of Mt. Yotei and its surrounding towns beyond the winter ski season. Plans are already underway for a coordinated tourism campaign across seven municipalities at the mountain’s base.
Ghost of Yotei is available exclusively for the PlayStation 5.
