Italian TV channel La7 made unauthorized use of NVIDIA DLSS 5 footage, then proceeded to file a copyright claim against the GPU manufacturer and content creators on YouTube.
La7, an Italian TV channel, used footage from NVIDIA DLSS 5 announcement trailer and then sent a copyright claim to every YouTube video that contained said footage (via NikTek and DestinLegarie on Twitter/X), including the GPU manufacturer’s own, resulting in the official video announcement video getting taken down, as seen below.
The incident has exposed a major flaw in the handling of YouTube’s copyright system, as the official video got taken down while the entity making unauthorized use of the content was able to slip deceive the platform by getting away with it.
NVIDIA has yet to comment on these turn of events, though it did officially respond to recent criticism surrounding DLSS 5, clarifying how the system functions and clarifying that developers retain direct control over how the technology affects the visual presentation of their games. The company addressed concerns that the new neural rendering approach could override a game’s artistic direction. NVIDIA stated, “Important to note with this technology advance – game developers have full, detailed artistic control over DLSS 5’s effects to ensure they maintain their game’s unique aesthetic.” The company explained that developers can adjust parameters such as intensity and color grading, as well as mask specific areas where the effect should not be applied.
NVIDIA also stressed that the technology is not a simple visual overlay. According to the company, “It’s not a filter – DLSS 5 inputs the game’s color and motion vectors for each frame into the model, anchoring the output in the source 3D content.” According to the GPU manufacturer, the technology blends traditional rendering techniques with generative AI in order to improve visual fidelity without making sacrifices to performance.
