New Blood Interactive co-founder Dave Oshry has revealed that one week of sales on Steam are “almost equal to months and years” on consoles for its games.
During an interview with The Expansion Pass (via Knoebelbroet on Twitter/X) on YouTube, Dave Oshry, co-founder of New Blood Interactive, talked about Steam and just how “massive” Valve’s digital platform is. “Steam is the biggest store in the world. It’s like orders of magnitude above anything else,” he explained, adding that many people are still surprised to hear that PC is the biggest platform. For the publisher, this dominance has translates directly into revenue. According to Oshry, “one week of sales on Steam is almost equal to, you know, months and years on consoles for us.”
However, Oshry did acknowledge that this comparison isn’t perfectly apples-to-apples, since many of the studio’s console releases arrive years after their initial PC launches. Even with that caveat, he is confident that “PC is still going to be number one.”
This platform imbalance has influenced how New Blood Interactive approaches development and distribution. The publisher prioritizes PC not just for financial reasons, but also for flexibility. On Steam, developers can deploy updates instantly, bypassing the certification processes required by console platforms. “We can literally do everything ourselves and launch it and patch stuff in a day,” Oshry said, contrasting it with the slower, more bureaucratic procedures tied to companies like Microsoft and its Xbox ecosystem.
That said, Oshry admitted that there’s still a sense of prestige in seeing a game appear on a console storefront, calling it a “real game” moment. From a business and workflow perspective, however, consoles often take a backseat. New Blood Interactive typically pursues console ports based on player demand rather than as a primary revenue driver. The co-founder mentioned that the ASUS ROG Ally made Xbox ports of its games possible, as they tend to run well on a handheld.
