Nintendo has announced that its My Mario product line will officially launch in the United States next month, following its initial debut in Japan. The new initiative is aimed at young children and their parents, offering a range of curated products and experiences designed to encourage shared play using familiar characters from the Super Mario universe.
The My Mario collection will make its U.S. debut on February 19 at Nintendo NEW YORK and Nintendo SAN FRANCISCO. Nintendo confirmed that additional My Mario products will begin rolling out to select retailers nationwide later this spring, with the lineup expected to expand further throughout the year.
According to Nintendo, the My Mario series is built around the idea of introducing children to Mario, Luigi, Princess Peach, Yoshi, and other Mushroom Kingdom characters through age appropriate play experiences. The collection includes toys, games, apparel, and interactive content, all created with an emphasis on creativity, accessibility, and parent child engagement. Nintendo developed the line in collaboration with multiple partners, including Mattel Fisher Price and TOMY.
At launch, the My Mario lineup will feature two wooden block sets themed around the Super Mario series. These include a smaller Mario Wood Block Set with 3 pieces and a larger Mario and Friends Wood Block Set with 30 pieces, both designed to support imaginative play. Nintendo is also introducing the Hello, Mario app, a free interactive experience for smart devices and Nintendo Switch systems. The app is scheduled to launch on February 19 via the Apple App Store, Google Play, and the Nintendo eShop, and will also be playable on Nintendo Switch 2.
In addition to physical toys and digital content, the My Mario initiative includes a stop motion animation series titled It’s Me, Mario, which is already available on the My Mario website and the official Play Nintendo YouTube channel. The collection also extends into apparel, with clothing options for infants and toddlers ranging from onesies to playtime outfits.
Other items in the lineup include an interactive Hello, Mario board book published by Penguin Random House, soft toys such as plush characters and rattles, and a selection of bath toys under the Tomy Toomies My Mario collection. These bath-themed products feature water squirters and designs inspired by well-known Super Mario characters.
Nintendo noted that launch timing may vary for individual products within the My Mario range. The company encouraged families and retailers to follow updates through the official My Mario website and Nintendo.com, as well as through the Nintendo Store US social media accounts, for the latest information on product availability and in store events.
