Nintendo has made significant efforts in order to strengthen its own IPs as well as its relationship with 3rd party game publishers.
In its second quarter financial results and corporate management policy briefing for fiscal year ending March, 2025, Nintendo president Shuntaro Furukawa shared that, in addition to structural changes surrounding the company’s dedicated video game platform business, much of the improvement in its financial results since the launch of Nintendo Switch can be attributed to its efforts to increase the number of people who have access to Nintendo IPs.
According to Furukawa, the response to its efforts to increase the number of people who have access to Nintendo IP has been quite positive thus far. To spur further growth, the company will continue to promote this idea over the medium-term and across hardware generations. Many series titles such as Pikmin, Kirby, Metroid, and Xenoblade Chronicles, have seen tremendous sales growth on Nintendo Switch.
Furthermore, the Nintendo president talked about expanding Nintendo IP in a wide range of fields during recent years, such as visual content, theme parks, mobile apps, and merchandise. These initiatives aim to create continuous touchpoints with not only current Nintendo game players but also those who are taking a break from games, and even attract the attention of those who have not previously shown much interest in games.
Furukawa also highlighted efforts from Nintendo to strengthen its relationship with 3rd party game publishers. He mentioned that, after the launch of the Nintendo Switch, the company made significant improvements in the development environment and support for game developers. It further enhanced its support by launching Nintendo Developer Portal, a dedicated site for developers and publishers. The portal provides an environment that makes it easier for creators to develop games for the platform. Nintendo also provides support for various middleware, including commonly used game engines, as well as more affordable development kits.
