Nintendo, Game Freak, and Creatures Inc’s Pokemon is still the highest grossing media franchise of all time, as per a new report.
According to a new infographic from Civixplorer, Pokemon remains the highest-grossing media franchise of all time, with an estimated lifetime revenue of 288 billion US Dollars. The figures, as of December, 2025, include earnings across games, films, television, toys, trading cards, books, and other merchandise, indicating just how dominant the franchise has been since its debut in the mid-1990s.
Pokemon sits far ahead of Hello Kitty in second place at 88.5 billion US Dollars, followed by Winnie the Pooh (76.7 billion US Dollars), Mickey Mouse & Friends (74.0 billion US Dollars), and Star Wars (73.7 billion US Dollars). Many of these top contenders are powered largely by merchandising rather than films or games alone, highlighting the commercial strength of brand recognition and long-term cross-generational appeal.
Nintendo’s Mario franchise ranks sixth at 57.3 billion US Dollars, while Japan’s influence becomes even more pronounced further down the list. Anpanman (56.5 billion US Dollars), Disney Princess (46.3 billion US Dollars), the Marvel Cinematic Universe ($45.1 billion), and Jump Comics (Shōnen Jump) (40.0 billion US Dollars) round out the top ten. Anime and manga properties such as Dragon Ball (31.6 billion US Dollars), One Piece (23.8 billion US Dollars), Naruto (20.9 billion US Dollars), and Yu-Gi-Oh! (20.3 billion US Dollars) further demonstrate the global commercial reach of Japanese media.
Western franchises also maintain a strong presence. Transformers (30.0 billion US Dollars), Spider-Man (29.0 billion US Dollars), Batman (28.0 billion US Dollars), Gundam (26.9 billion US Dollars), and Barbie (26.2 billion US Dollars) reflect the enduring power of film, toys, and long-running brand ecosystems. Even video game-centric properties like Call of Duty (20.0 billion US Dollars) have earned a place among the giants.
Civixplorer, a premier content creation initiative focused on translating complex global data into accessible visual storytelling, specializes in high-quality infographics and educational visuals. This ranking is part of its broader mission to contextualize global facts, here, illustrating how pop culture properties compare economically on a worldwide scale.
