Circana’s industry analyst Mat Piscatella has praised the performance of Battlefield 6, calling it one of the most successful premium PC titles the firm has ever tracked. Speaking about the game’s debut, Piscatella revealed that its momentum has been largely fueled by its PC audience, which has demonstrated exceptional engagement levels since launch.
“We’re not announcing sales just yet. But on an engagement basis, I have been impressed by its strength on PC. In terms of the user numbers, it is doing incredibly well. It’s amongst the best we’ve ever seen for a premium game on PC,” Piscatella explained. He further added that while the console version of Battlefield 6 has performed respectably—ranking within the Top 15 or Top 10 in the U.S.—the game’s strongest traction is clearly on PC, where the Battlefield franchise has historically found its most dedicated player base.
This statement follows Electronic Arts’ earlier announcement that Battlefield 6 achieved the largest launch in franchise history. The publisher confirmed that the game surpassed seven million units sold within its first three days, setting new all-time highs for both sales and player activity. During its launch weekend alone, players engaged in over 172 million matches, logged 15 million hours of streamed content, and helped the title reach the highest concurrent player count the series has ever recorded.
Released on October 10, 2025, Battlefield 6 is the eighteenth entry in EA’s long-running first-person shooter franchise. Developed by Battlefield Studios, it reintroduces the classic large-scale warfare the series is known for, blending modern combat with new gameplay systems. The game features a full single-player campaign set between 2027 and 2028, a redefined four-class system, and a deep multiplayer offering that includes Conquest, Breakthrough, and the returning community-driven Portal mode.
Piscatella’s latest comments come alongside Circana’s September market report, which highlighted robust spending across the gaming industry. Total software spending rose 11 percent year-over-year to 4.3 billion dollars, with non-mobile subscriptions seeing the largest increase at 32 percent. Console and mobile spending also saw notable gains of 12 percent and 4 percent respectively, while accessory sales declined by 10 percent to 197 million dollars.
During the same month, Borderlands 4 emerged as the top-selling game, with launch-month revenue nearly 30 percent higher than Borderlands 3, setting a new record for the franchise. The title also became the third best-selling game of 2025 year-to-date and dominated both the Xbox and PC charts. Other major performers included NBA 2K26, EA Sports FC 26, Madden NFL 26, and Ghost of Yotei, the latter of which posted sales comparable to Ghost of Tsushima despite differing console environments.
