Sony Group CEO Hiroki Totoki has revealed that gaming makes the largest portion of its entertainment business revenue, and he wants PlayStation to be the best place to both play and publish games.
During a recent interview on Bloomberg’s Wall Street Week, CEO Hiroki Totoki outlined the transformation of Sony Group Corporation from a traditional consumer electronics giant into a content-driven entertainment powerhouse. The shift reflects large changes in the global technology landscape, where differentiation in hardware has become increasingly difficult and competition has intensified, particularly from manufacturers in Korea and China.
Totoki explained that Sony was effectively “forced to change” during a difficult period around 2013, when financial performance declined and talent began to leave the company. In response, Sony pivoted away from its historical reliance on electronics manufacturing and toward producing and owning entertainment content. This long-term strategy has paid off significantly. Around a decade ago, entertainment accounted for roughly 30% of Sony’s revenue. Today, that figure has grown to more than 60%.
Within this entertainment segment, comprising gaming, music, and motion pictures, gaming has emerged as the largest contributor. Totoki confirmed this directly, stating that “gaming [is the largest]” among Sony’s core entertainment businesses.
Totoki stated that PlayStation should be “the best place to play from users’ perspective and at the same time [the] best place to publish,” indicating Sony’s focus on delivering high-quality gaming experiences for players but also on strengthening relationships with third-party developers and publishers. He highlighted the importance of these partnerships, noting the company’s “great relationship with a bunch of third party game publishers,” alongside its strong first-party studios.
The Sony CEO also pointed to the globalization of anime and the strategic value of music catalogs as key elements of its entertainment ecosystem. Streaming platforms have enabled anime to reach worldwide audiences simultaneously, helping create global hits while reducing piracy risks. Meanwhile, investments in music catalogs, supported through partnerships with firms like Apollo, provide stable, long-term returns aligned with Sony’s diversified portfolio strategy.
