Sony Interactive Entertainment and Insomniac Games’ 2018 web-swinging adventure, Marvel’s Spider-Man, has generated almost 4 billion US Dollars in revenue during its first year.
According to the LinkedIn profile of Kevin K. (via), former Global Group Marketing Manager at PlayStation,
Kevin drove market leadership, mentored a large team, and forged strategic partnerships to ensure sustained growth and innovation at Sony Interactive Entertainment. Notably, he led the marketing efforts for Marvel’s Spider-Man.
Earlier this year, Insomniac Games had announced that the Marvel’s Spider-Man series, comprising of Marvel’s Spider-Man and its remastered version, Marvel’s Spider-Man: Miles Morales, and Marvel’s Spider-Man 2, had sold over 50 million copies as of February 14, 2024. Specifically, Marvel’s Spider-Man 2 had sold over 10 million copies at the time. With the game’s arrival on PC next month, its sales are expected to receive an additional boost.
Among the spell of leaks involving Insomniac Games’ future titles were presentation slides indicating that Marvel’s Spider-Man 2 has a massive budget of $300 million, and, therefore, needed sales of 7.2 million copies at full price in order to break even. The game had comfortably surpassed that figure as of February 4, 2024.
Marvel’s Spider-Man 2’s story revolves around Peter Parker and Miles Morales, as they grapple with personal challenges while confronting new threats, such as Kraven the Hunter’s private militia turning New York City into a hunting ground for super-powered individuals and the Venom symbiote, an extraterrestrial entity that negatively influences Parker and jeopardizes his relationships. Marvel’s Spider-Man 2’s gameplay builds upon the established foundation of its predecessors, highlighting the individual play styles of both Peter Parker and Miles Morales. It enhances their traversal and combat abilities, introducing new web based gadgets and unlockable suits tied to the story’s progression.
