Sony Interactive Entertainment appears to be strengthening its multiplatform ambitions, as evidenced by a new high-level job listing that points toward a broader future for PlayStation Studios games. The company is currently hiring for a Senior Director of Multiplatform and Account Management, a role designed to lead the commercial strategy of PlayStation titles across platforms such as Steam, Epic Games Store, Xbox, Nintendo, and mobile.
According to the job description, the Senior Director will report directly to the Vice President of Commercial Management and will be responsible for shaping and executing a global commercial roadmap that extends PlayStation Studios titles beyond the confines of the company’s hardware. The new role is based in San Mateo, California, though remote work is acceptable, with a preference for candidates on the West Coast.
Key responsibilities include overseeing long-term commercial planning and maximizing profitability across all non-PlayStation platforms. The candidate will also manage platform partner relationships, indicating Sony’s growing emphasis on coordination with other digital storefronts and ecosystems. This listing suggests a calculated shift from the company’s earlier, more limited approach to publishing on other platforms.
This move follows previous remarks from senior PlayStation executives, who had already hinted at a strategic transition. During the Game and Network Services segment of Sony Group Corporation’s Fireside Chat 2025, Sony Interactive Entertainment CEO Hideaki Nishino and Worldwide Studios head Hermen Hulst addressed the rising trend of multiplatform releases.
Nishino maintained that the PlayStation console remains the central pillar of the company’s strategy, saying that its value lies in providing an immersive and immediate gameplay experience. However, he acknowledged the importance of expanding the brand’s reach while preserving what makes the console unique.
Hulst echoed a similar sentiment, stating that Sony is “thoughtful” in its approach to bringing its acclaimed first-party franchises to other platforms. He emphasized that while the company is deliberate in its decision-making, the goal is to reach broader audiences without compromising the quality associated with PlayStation titles. He also pointed to the flagship single-player games as key differentiators, demonstrating Sony’s hardware’s performance capabilities.
The executives also addressed speculation about market shifts. When asked about Microsoft’s potential move away from a hardware-centric strategy, Nishino described the competition as “healthy,” adding that it encourages innovation across the industry. He reaffirmed Sony’s confidence in its current direction and noted there is no urgent need to pivot despite changes in market dynamics.
With this latest hiring move, Sony is taking clear steps to formalize and expand its multiplatform strategy. While the company insists that its console remains at the core of its identity, it is also setting the groundwork for a more flexible future, one where the PlayStation brand can exist across a wider range of platforms without losing its edge.
