Microsoft has removed logos for PlayStation, Nintendo, and Steam from new trailers on the official Xbox YouTube channel.
New trailers the official Xbox YouTube channel no longer show the PlayStation, Nintendo, or Steam logos, listing only Xbox, PC, Cloud, and Game Pass. For example, the recent Minecraft Dungeons II gameplay trailer published on August 20, 2026, doesn’t include PlayStation, Nintendo, or Steam logos whereas the game’s Xbox Games Showcase 2026 reveal trailer published on June 7, 2026, did mention all 3 platforms.
This appears to be part of Microsoft’s altered marketing and overall strategy, which aims to put the spotlight back on Xbox. In a recent interview with Fortune, Xbox CEO Asha Sharma was asked about the company’s decision to make upcoming titles such as Clockwork Revolution and Gears of War: E-Day console exclusives, a major shift from its prior approach of making first-party games available on as many platforms as possible. In her response, she said that the decision reflects Xbox’s evolving position as both a publisher and a platform holder.
“Look, I think that we are the number two publisher in the world, and when you do that, you want your games to be everywhere,” said Sharma. “You’re stronger when the world plays with you.” However, she noted that Xbox’s growing focus towards being a platform has also changed the company’s thinking. “At the same time, we are increasingly becoming more of a platform, and it’s hard to find examples of platforms out there that don’t have exclusive services and content.”
Rather than indicating a full return to the traditional exclusivity model, Sharma described the move as a gradual process tied directly to the financial health of the Xbox division. The executive acknowledged that the company continues to face significant challenges, including declining hardware revenue and other industry pressures. “This is a journey for us,” Sharma explained. “Our business isn’t particularly healthy, as you noted, and so we’re starting by introducing 1 to 2 signature exclusives.”
