Take-Two Interactive has confirmed that Grand Theft Auto VI pre-orders are tracking far above its initial expectations, with just ten days remaining until the game’s November 19, 2026, release. The company shared the update during its second-quarter earnings call, confirming that pre-loads are now rolling out worldwide.
Take-Two CEO Strauss Zelnick said GTA VI promises to be the biggest and most detailed game Rockstar Games has ever created. The company has already launched a major marketing campaign ahead of release, with several promotions reaching audiences beyond traditional gaming platforms.
An extended look at Grand Theft Auto VI premiered on Netflix and became the streaming platform’s most-viewed title for the week. According to Take-Two, the presentation attracted 31 million consumers within its first four days.
The game’s official soundtrack has also seen early success, with three tracks debuting in the Billboard Top 10. Take-Two announced another promotional partnership called “Night In Vice City” with the NBA, which will see the Miami Heat play as Vice City against the Milwaukee Bucks.
The company expects Grand Theft Auto VI: Ultimate Edition, which includes additional content, to contribute significantly to the franchise’s growth. CFO Lainie Goldstein said Take-Two is forecasting third-quarter Net Bookings of $3.35 billion to $3.5 billion, compared with $1.76 billion during the same period last year.
The upcoming launch is also expected to increase spending. Take-Two anticipates management-basis operating expenses will rise approximately 21% during the third quarter, largely due to marketing costs associated with GTA VI.
Outside of Grand Theft Auto, Take-Two revealed that NBA 2K27 has sold more than 4 million copies. The company expects player engagement to improve during the second half of its fiscal year, supported by themed Seasons, new College Basketball experiences, and changes to MyTeam.
Borderlands 4 also received additional downloadable content and promotional support during the quarter. Firaxis Games announced two upcoming additions for Sid Meier’s Civilization VII in 2027, including the free Arc of Tomorrow update and the Earthrise expansion.
Take-Two also confirmed that PGA TOUR 2K27 and WWE 2K27 are scheduled to launch later this fiscal year, with more information expected in the coming months. Meanwhile, Zynga’s Top Goal remains in soft launch, with the company describing its early performance as promising.
Take-Two reiterated its full-year Net Bookings forecast of $8 billion to $8.2 billion.
