Sony Has Made It Easier To Identify Day One PS Plus Releases Suggesting Change In Marketing
Sony has made a new update to the games that are coming to PS Plus on their launch with a new badge that will display alongside their artwork in promotions.
Early this year, Sony made a major change to the way PS Plus works by adding three different subscription tiers to the service, one of which was PS Now. The new subscription works on three different tiers with the base PS Plus renamed to Essentials, a new Extra tier added to bring hundreds of games as part of the subscription, and a slightly expensive Premium tier that brings Game Trials, PS Classics, and Game Streaming.
As the service launched earlier this year, Sony has announced some games coming to PS Plus on release including Stray. The latest addition to the subscription is Divine Knockout (DKO) which is coming to PS Plus Essentials at launch. It appears that this is the first game to use a new badge as part of the promotion that identifies it as a day 1 release on a PlayStation Plus subscription.
Here’s some information on Divine Knockout taken from the official page for the game on PlayStation Store.
KO the gods in the world’s only 3rd-person platform fighter! Become a small-but-mighty god of myth, brawl in all three dimensions, and knock your friends off the map to reign supreme.
Intense Multiplayer Action
Damage enemies to make them vulnerable, then knock them out of the arena with a mighty blow! Enjoy combat inspired by 2D platform fighters, but brought into a unique third-person perspective.
Each arena features a new mechanic that players must master to win. Some crumble over time, while others feature deadly traps.
Unleash Godly Powers
Hurl boulders as Hercules, swing Excalibur as King Arthur, or wield Mjolnir as Thor.
Game Modes for All
In DKO’s core 3v3 mode, each round is a new adventure – and a new mode. Or play intense 2v2 and 1v1 duels.
With full cross-play and cross-progression, you can play anyone, anywhere.
Play Your Way
Customize each god to play exactly how you want, and to show your unique style.
Microsoft has already attempted it with Game Pass with the same promotion stating when a game is coming to Game Pass at launch. If Sony is putting this badge on the newer games, it suggests that they might be aggressively pursuing the same strategy as Microsoft to increase their subscriber base. Their latest report doesn’t appear to suggest any encouraging numbers as the total amount of users remains stagnant.
While Divine Knockout is being given free to PS Plus subscribers, it does appear to offer a form of virtual currency that can be used in the game. This is available in various pricing options ranging from $9.99 to $99.99. It remains to be seen how the game will function once it launches on PlayStation Plus next week.