Square Enix Is Shifting Strategy To Aggressively Pursue Multiplatform Releases, Focus On Quality Over Quantity
Square Enix is shifting its strategy to aggressively pursue multiplatform releases and focus on quality over quantity.
In its consolidated financial report for the Fiscal Year Ended March 31, 2024, Square Enix discussed a change in strategy, whereby it will aggressively pursue multiplatform releases, which includes Nintendo platforms, PlayStation, Xbox, and PCs. This is especially true in regards to major franchises and AAA games including catalog titles, as it will build an environment where more customers can enjoy the company’s output. Moreover, the company will engage in initiatives which focus on the acquisition of PC users.
In addition, Square Enix will also pursue a shift from “quantity to quality” as its medium- to long-term philosophy. It will first work to establish the optimal portfolio, striking a balance between a “product-out” approach that reflects the vision of its employees to the utmost,
and a “market-in” approach that leverages customers’ voices and data to inform development efforts.
Square Enix will also focus on the goal of developing titles that are “fun”, delivering enjoyable and exciting experiences to players. The Group intends to be mindful of the need to launch HD titles that can help expand its player base. The company will regularly release AAA titles in its major franchises to maintain and increase its users. In addition, the Group will strive to increase its success rate in Smartphone Device games by launching a carefully curated selection of titles.
Furthermore, the company has announced that it will explore the leveraging of its rich library of IP, suggesting that it may bring back old, dormant series, such as Parasite Eve. It will also be bold in attempting to create new IP, prioritizing novel forms of excitement and striking the right balance with earnings potential. To that end, it will explore new possibilities in entertainment, potentially by leveraging new technology.
