NVIDIA is reportedly preparing another round of GPU price increases, with a new report claiming the company will raise GPU package prices by 20–30% as memory supply constraints continue to affect the semiconductor industry.
According to Taiwan’s Economic Daily News, the increase would mark NVIDIA’s third major GPU price hike of 2026. Unlike the previous reported increase, which primarily affected the GeForce RTX 5090, the latest adjustment is said to apply across a much broader range of GeForce products.
The report claims NVIDIA’s board partners are being charged significantly more for GPU and memory packages. Those higher costs are expected to be passed on to consumers after existing inventory has been sold, potentially leading to higher retail prices for future graphics card shipments.
NVIDIA has not announced any GPU price changes, and the report is based on supply chain information rather than an official statement. As a result, the information should be treated as a rumour until confirmed by the company.
The report follows recent comments from Samsung, which warned that the global memory shortage is expected to become even more severe in 2027. During its second-quarter earnings call, Samsung said accelerating demand for AI infrastructure is driving unprecedented demand for memory, while new manufacturing capacity will take years to come online.
Samsung also said it does not expect a meaningful increase in industry memory supply before 2028, with tight market conditions likely to continue into next year. If the reported NVIDIA price increase proves accurate, it could be another sign that ongoing memory shortages are beginning to affect consumer graphics hardware beyond the high-end segment.
