IO Interactive’s latest action-adventure game, 007 First Light, is currently the best-selling game on Valve’s digital platform, Steam.
According to the Steam charts for the top selling games by revenue, 007 First Light is the #1 best-selling game on the platform as of writing. It climbed to the top from 4th place, overtaking Forza Horizon 6 and Counter-Strike 2, as seen in the image below.
Furthermore, according to 007 First Light’s SteamDB page, the game has reached an all-time peak concurrent player count of 58,741. To put things into perspective, this is considerably higher than Indiana Jones and the Great Circle’s all-time peak concurrent player count of 12,138 and Uncharted: Legacy of Thieves Collection’s all-time peak concurrent player count of 10,851. Though, it’s worth mentioning that the former was also available day one on Xbox Game Pass PC and the latter was a late port on the platform.
Daniel Ahmad, Director of Research and Insights at Niko Partners, recently shared that opening sales of 007 First Light aren’t tracking well at the moment. He further mentioned that IO Interactive had run an old-school marketing campaign for 007 First Light so far that wasn’t getting much traction outside of people who grew up with the 007 franchise. “Opening sales aren’t tracking well atm so they’re trying to market it in unique ways,” he said. “They’ve run an old school marketing campaign so far that wasn’t getting much traction outside of people who grew up with Bond.”
However, the Director of Research and Insights at Niko Partners agreed that 007 First Light does have great exposure among the existing Bond/Hitman/single-player action-adventure fan base. While he believes the game will do fine overall, current interest is more in line with Bethesda Softworks’ Indiana Jones and the Great Circle rather than Naughty Dog’s popular Uncharted series. “I’m sure it’ll do fine overall, but current interest is more in line with Bethesda’s Indiana Jones than an Uncharted atm,” he said.
