Elden Ring Publisher Aims To Extend IP Lifespan, Sets Long-Term Goals

Kadokawa plans to extend the lifespan of the Elden Ring IP, and is looking to maximize profits by pursuing these long-term goals.

In its financial forecast for the Fiscal year ending March, 31, 2024, the From Software parent company revealed plans to maximize profits by prolonging the lifespan of the Elden Ring IP.

Kadokawa noted in its report that it expects a reactionary decline in sales and profit in the Fiscal Year ending in March, 31, 2024 due to the profit involved in the shipment of Elden Ring to overseas in the Fiscal Year that ended on March 31, 2023. As such, the company is now developing DLC that will contribute to the enhancement of the Elden Ring franchise. It is, therefore, pursuing the maximization of profit by prolonging the life of its successful IP. This suggests that there may be more expansions planned for Elden Ring after the release of the first expansion, titled Shadow of the Erdtree.

Elden Ring is a 2022 action role-playing game that was developed by FromSoftware, published by Bandai Namco Entertainment, and directed by Hidetaka Miyazaki with worldbuilding provided by fantasy writer George R. R. Martin. The game’s worldbuilding was provided by the fantasy writer George R. R. Martin. Elden Ring can be played on PlayStation 4, PlayStation 5, Microsoft Windows, Xbox One, and Xbox Series X/S. Players create a character and then embarks on a quest to repair the Elden Ring and become the new Elden Lord.

The game is viewed in third-person perspective and features an open world. Torrent, the player character’s steed, is the primary mode of transportation in the game’s six main areas. Linear, hidden dungeons can also be explored for useful items. Players can use various weapons and magic spells, including non-direct engagement through stealth mechanics. Runes, the in-game currency, can be used at checkpoints to improve players’ attributes. Elden Ring also features an online multiplayer mode where players can participate in cooperative or player-versus-player battles.