GTA VI Is Expected to Generate Billions for Take-Two in 2027

by Salal Awan

Take-Two Interactive has made it clear that Grand Theft Auto VI is expected to become the biggest growth driver in the company’s history, with the publisher building its entire fiscal year 2027 outlook around the game’s launch on November 19, 2026.

In its latest investor presentation and FY2026 earnings guidance, Take-Two projected FY2027 net bookings between $8.0 billion and $8.2 billion, representing roughly 20% year-over-year growth. The company directly stated that the increase is “primarily driven by the launch of Grand Theft Auto VI.”

The projections also suggest GTA VI is expected to play a major role in returning the publisher to profitability. Take-Two reported a GAAP net loss of $298 million for FY2026, but forecasts GAAP net income between $105 million and $141 million for FY2027.

The company’s latest results further highlight how valuable the Grand Theft Auto franchise remains even before GTA VI arrives. According to the presentation, the series has now sold more than 470 million units worldwide, with Grand Theft Auto V accounting for nearly 230 million copies sold on its own.

GTA Online also continues to generate substantial recurring revenue for Rockstar and Take-Two. During Q4 FY2026, the company reported 5% growth in GTA Online revenue, while the broader Grand Theft Auto business exceeded internal expectations.

Take-Two additionally pointed to the massive engagement surrounding GTA VI’s marketing campaign. The publisher claimed the game’s first trailer reached over 93 million views within 24 hours, while the second trailer generated more than 475 million views across platforms in a single day.

The report also revealed several broader implications surrounding the company’s strategy heading into GTA VI’s release.

While recurrent consumer spending is expected to remain relatively flat during FY2027, Take-Two attributed that partly to anticipated slowing growth within Zynga’s mobile business following the performance of titles such as Color Block Jam. The guidance suggests the publisher expects GTA VI revenue to offset weaker momentum in other segments.

Take-Two’s development spending has also expanded significantly over the last several years. The company stated that its development headcount has grown from 2,579 developers in 2017 to nearly 10,000 employees, reflecting the increasing scale and cost of modern blockbuster game production.

At the same time, the publisher repeatedly emphasized recurrent consumer spending, live services, memberships, and long-term engagement throughout the report. The language strongly suggests that Rockstar is positioning GTA VI Online as a major long-term monetization platform following launch, potentially surpassing the scale of the current GTA Online ecosystem.

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