Nintendo has made it clear that it has no intention of competing in the high specs “game wars”. Instead, the company wishes to focus on creating unique content.
During an interview with Famitsu at the Nintendo Museum press event, legendary game designer Shigeru Miyamoto was asked why he decided to build the museum in Uji Kokura. In response, he delved into the various conditions that came together to create the museum. By preserving all of Nintendo’s past assets at the museum, Miyamoto hopes that not only the company’s employees, but also people who have known Nintendo for up to three generations of parents and children, will see them and understand what Nintendo is all about.
Miyamoto hopes that people will understand Nintendo in this manner, and not involve the company in the “game wars” that is all about high specs and how to improve the performance of game consoles. He said that he had the museum made because he thought it would be a good opportunity to let people understand that Nintendo will continue to create things that are unique to the company using various technologies that exist today, and that it will continue to work on not only games but various other entertainment content, including film.
The legendary game designer had similar words to share in another interview. On the subject of competition, he shared the view of former Nintendo president Hiroshi Yamauchi. He said that, back in the day, Mr. Yamauchi would tell him and others at the company that they are not good at fighting. According to Yamauchi, they are weak, and, therefore, they should not go picking fights with other companies. Miyamoto explained that this had been Nintendo’s longstanding motto in its pursuit of originality. He also spoke about the industry shift towards AI-based development. He said that it might seem like Nintendo is simply going in the opposite direction for the sake of going in the opposite direction from AI, but it really is more about trying to find what makes the company special.
