Sony Interactive Entertainment has brought back its “Only on PlayStation” marketing label with a new advertisement.
The Features trailer (via Genki_JPN on Twitter/X) for Sony’s new 27-inch gaming monitor features a segment showing Ghost of Yotei running on the display alongside the return of the “Only on PlayStation” marketing label. The accompanying text reads, “Game available only on PS5.”
This is yet another sign in Sony Interactive Entertainment’s shift in strategy from doing PC ports of its single-player first-party titles to making them exclusive to PlayStation consoles. Games like Ghost of Yotei, Saros, Demon’s Souls, Gran Turismo 7, and Astro Bot, as well as the upcoming Marvel’s Wolverine and Intergalactic: The Heretic Prophet will only be available on PlayStation hardware. This is part of an effort from the company to strengthen its console ecosystem and make it more appealing for consumers.
Last month, Bloomberg’s Jason Schreier reported that PlayStation Studio Business Group CEO Hermen Hulst informed staff during a recent company town hall meeting that PlayStation’s story-focused first-party games will now be exclusive to its consoles. His comments effectively confirmed Schreier’s earlier reporting regarding Sony’s changing approach to PC releases. “SCOOP: PlayStation studio business CEO Hermen Hulst told staff in a town hall Monday morning that the company’s narrative single-player games will now be PlayStation exclusive,” Schreier wrote on Bluesky.
In April, Twitter/X user it was reported that Sony Interactive Entertainment had begun removing mention of PC from the PlayStation back-end. For starters, the description for the console maker’s XDev program has been altered from “Collaborating with ambitious external studios across the globe” to “Partnering with talented independent studios to publish exciting, exclusive titles for PlayStation players worldwide.” Additionally, they reported that the company had also removed the “PS5/PC” icons from the PlayStation back-end, further indicating the console maker’s intent to pivot away from releasing PlayStation first-party titles on PC.
