The Pokemon Company had retail sales worth of 10.8 billion US Dollars in the year 2023, based on the latest report.
According to License Global’s Top Global Licensors Report for 2024 (via), The Pokemon Company made 10.8 billion US Dollars in retail sales during the year 2023. The Top Global Licensors reported retail sales of licensed consumer products and experiences totaling $281.2 billion in the year, which is a $3.2 billion increase from 2022.
Top 10 Global Brand Licensing Companies
The top 10 global licensing companies of the year of 2024, based on retail sales in 2023, can be seen below.
- The Walt Disney Company – $62B (E)
- Authentic Brands Group – $28B (E)
- Dotdash Meredith – $26.4B (E)
- Warner Bros. Discovery – $15B
- Hasbro – $14.1B (E)
- NBCUniversal/Universal Products & Experiences – $11.5B
- The Pokémon International Company – $10.8B
- Bluestar Alliance – $8.5B (E)
- Mattel – $8.5B (E)
- WHP Global – $7.5B
The top 20 brands among the 88 in the report generated a combined $233.7 billion, with the top 10 contributing $192.3 billion. Over 38 brands reported sales of $1 billion or more, and 43 brands showed growth over previous years, with a collective increase of $15.6 billion.
The Top Global Licensors Report, created annually by License Global, ranks global retail sales for licensed consumer products and experiences. Each year, License Global requests revenue figures from intellectual property owners for licensed goods from the previous year. The License Global editorial team then validates and curates these figures to compile the report.
For the uninitiated, The Pokemon Company is a Japanese company that manages, produces, publishes, markets, and licenses the Pokémon franchise. This includes video games, a trading card game, an anime television series, films, manga, home entertainment products, merchandise, and other ventures. Established in April 1998 by Nintendo, Game Freak, and Creatures to manage the expanding franchise, it originally operated the Pokémon Center stores in Japan before expanding its focus to the entire franchise in October 2000 under its current name. The company is headquartered in the Roppongi Hills Mori Tower in Roppongi, Minato, Tokyo.
