Capcom has shared new details regarding how it plans to use AI technologies within game development, stressing that the company does not view artificial intelligence as a replacement for creators or artistic expression.
In a recent interview, Capcom executives Shinichi Inoue and Kazuki Abe explained that the publisher’s current AI initiatives are focused primarily on reducing development burdens tied to routine production tasks rather than generating creative content itself.
Shinichi Inoue, VP of Game Development Platform & AI Solutions at Capcom, said the company believes human creativity and “sensibility” remain irreplaceable within entertainment development despite rapid advancements in AI capabilities.
“AI is developing rapidly and possessing increasingly advanced intelligence,” Inoue stated. “At times, it surpasses most humans, and I feel that it has even surpassed the best humans.”
“On the other hand, what we in the entertainment industry consider extremely important in relation to this intelligence is ‘sensibility.’ Even AI with the highest level of intelligence still falls short of our creators in terms of sensibility.”
Kazuki Abe, Deputy Manager of the Solution Development Office and Technical Director at Capcom, explained that the company’s goal is to automate repetitive workflows surrounding creative production while still keeping humans fully responsible for final quality control.
“The goal is to replace the routine tasks that arise in conjunction with creative work with AI,” Abe said. “Humans must always guarantee quality, so humans control the input where commands are given to the AI and the output where the results are produced.”
According to Abe, Capcom is building systems that allow AI to handle intermediate production steps more efficiently while developers remain in control of the creative process itself.
Inoue also stressed that Capcom is not attempting to market its games around AI usage. “We don’t want to publicize the fact that ‘we are using AI,’” he said. “We are speaking out to convey the message that we value creators, creativity, and our fans.”
“We are not using AI to create art, but to unlock the potential of creators.”
Earlier this year, Capcom publicly confirmed plans to integrate generative AI technologies into portions of its development pipeline as part of its long-term growth strategy. Internal company materials described AI as “a tool to streamline routine tasks freeing up time for creative work.”
The publisher previously indicated that AI may assist with areas such as research, draft generation, user analysis, interactive manuals, meeting summaries, and error checking in order to improve development efficiency.
At the same time, Capcom continues expanding its internal workforce rather than reducing staff. The company reported that its consolidated developer count increased from 2,846 employees in FY25/3 to 3,011 in FY26/3, with plans to grow to 3,180 developers during FY27/3.
