Xbox Game Pass Reportedly Has Over 15 Million Players On PC

68

Microsoft’s premium game subscription service, Xbox Game Pass, reportedly has over 15 million players on PC.

According to the LinkedIn profile of Group Product Manager for Xbox Content & Audience Strategy at Microsoft, Mark Skwarski, Xbox Game Pass has over 15 million players on Windows, suggesting that there may be more subscribers playing on PC than on the Xbox consoles.

Skwarski’s resume states that he helped in building a team to launch new features into Xbox Game Pass and executing marketing campaigns that increased the total subscriber count from 5 million to over 25 million and increased revenue by $2 billion (54% CAGR) over a 4 year period. He also helped in building and executing the strategy to grow Xbox Game Pass on PC, focusing on the right games, app experiences, and marketing activations (including refreshed branding) to increase PC subscribers by 5 times. In addition, Skwarski partnered with creative directors at Bethesda and Xbox Game Studios to pilot new growth ideas, making it easier for the now over 15 million PC players to enjoy Xbox Game Pass.

Unfortunately, it’s tough to say for sure whether there are more subscribers on PC than on Xbox consoles without knowing the total player count, as knowing the Windows player count of over 15 millions users is not enough to make this assessment. Some console players, or someone in their family, may also be playing on PC using the same Xbox Game Pass Ultimate subscription. Nevertheless, not considering the overlap between Windows and Xbox consoles, the data suggests a potentially higher player count on PC.

In related news, digital media and entertainment software analyst, Michael Pachter, stated earlier that he expects Xbox Game Pass to hit 50 million subscribers if the Activision Blizzard King deal closes. Speaking during a recent episode of Pachter Factor, Pachter made, in his words, a rather bold prediction regarding Microsoft’s premium game subscription service.