Nintendo has officially announced price increases for the Nintendo Switch 2, existing Nintendo Switch hardware, and Nintendo Switch Online subscriptions, citing changing market conditions and the broader global business outlook.
In a statement released by the company, Nintendo said it had decided to revise pricing “in light of changes in market conditions, and after considering the global business outlook.”
In Japan, the Nintendo Switch 2 Japanese Language System will increase from ¥49,980 to ¥59,980 beginning May 25, 2026. Nintendo noted that the Multi-Language System sold through My Nintendo Store will remain unchanged in price.
The company is also increasing prices for the original Switch family in Japan. The Nintendo Switch OLED Model will rise from ¥37,980 to ¥47,980, the standard Nintendo Switch from ¥32,978 to ¥43,980, and the Nintendo Switch Lite from ¥21,978 to ¥29,980.
Outside Japan, Nintendo confirmed that the Switch 2 price will also increase in several major regions starting September 1, 2026. In the United States, the console will move from $449.99 to $499.99. Canada will see the price increase from $629.99 to $679.99, while the European price on My Nintendo Store will rise from €469.99 to €499.99.
Nintendo added that “price revisions for Nintendo Switch 2 and Nintendo Switch will be implemented in other regions,” with further details expected from regional subsidiaries at a later date.
The company also announced upcoming adjustments to Nintendo Switch Online subscription pricing. In Japan, the monthly Individual membership will increase from ¥306 to ¥400, while the 12-month Individual plan will rise from ¥2,400 to ¥3,000. Family memberships and Nintendo Switch Online + Expansion Pack plans are also receiving price increases. These changes will take effect on July 1, 2026.
Nintendo stated that Nintendo Switch Online pricing revisions are planned for South Korea as well.
The announcement follows recent investor speculation regarding Nintendo’s hardware profitability and growing pressure to address rising production and supply chain costs.
